Build a useful strategy brief.

Brand redesign • Lead conversion • AI-assisted advertising strategy

Planning worksheet. Enter your own assumptions; this worksheet does not provide ANSIVA service prices or performance forecasts. Your entries are not submitted or stored by this tool.

1. Client and scope

Business / industryService focusObjective and timeframeAudience and geographyOffer, positioning, and evidenceCurrent lead process / tools / constraints

2. Budget allocation

Use one consistent period and currency (USD). Enter only your own estimates or agreed costs. Blank fields are unknown, not zero or free. Agency fees require a separate scoped quote.

Total available budget ($)

Media spend ($)

Agency fees ($)

Creative production ($)

Software costs ($)

3. Unit-economics assumptions

Average collected revenue per new customer ($)Contribution margin before marketing (%)

After variable fulfillment/payment costs; before this marketing budget. Excludes lifetime value unless separately justified.

Lead-to-paying-customer rate (%)